Rajat posted a link in subinterest 'Design'

Simple designs may appeal to the limbic brain, but isn't design and ultimately success contextual? For example, a few successful hi-touch websites:-

Simple: Google; LinkedIn(only recently though!), Apple, Medium, Wikipedia

Complex: Facebook, eBay, Amazon, Craigslist, YouTube, Reddit

"Design is not just what it looks and feels like. Design is how it works"
Steve Jobs